Wednesday, January 18, 2017

Sabri Suby King Kong

Sabri Suby, CEO of King Kong, a digital agency that started less than 2 years ago, now claims to have revenues of close to $4 million.

In this casual conversation, Suby tells us some of the ways King Kong is differentiating itself from its competitors, their USP, and much more.

Here are some extracts from the interview:

How and why did you start King Kong?
I took a look at what other digital agencies were doing and all they seemed to talk about were impressions, click-through rates and social reach – all of these are simply intangibles and aren’t designed to sell. They all failed to talk in actual dollars and ROI.

I saw a real gap in the market for an agency that would actually talk sales, revenue and customer acquisition to multiply a client’s marketing spend into ROI. No 'wishy washy’ branding campaigns or cute jingles, but actual sales and profit.

I made a decision and started the business, King Kong, in my bedroom, with nothing more than a computer. I was cold calling prospects and had my first client within days. 

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