Tuesday, January 31, 2017

King Kong sabri suby

Anyone who's started and grown a company knows that it is hard. From coming up with a good, salable idea to acquiring clients, it's a path filled with exciting challenges and requiring a lot of hard work.

But if you survive and hit your business goals, the rewards are massive. I recently reached out to my friend Sabri Suby, Head of Growth at online marketing agency, King Kong, to know how he started a business in his bedroom with $0 and then blew it up to $4 million in just two years.

Give us some insights into how you started your business?

I had started, run and sold several businesses since dropping out of university. All of which, were centered around the digital space.

Over the years I had developed many growth strategies that were yielding $10, $50 and even $200 for every dollar I invested into marketing.

I took a look at what other agencies were doing and all they seemed to talk about were impressions, click-through-rates and social reach. They all failed to talk in actual dollars and ROI. Many times I had gotten quotes for these types of digital marketing services and they all came back in the ridiculous $10,000's of thousands of dollar range for simple things like banner ads.

I saw a real gap in the market for an agency that would actually multiply a clients marketing spend into ROI. No 'wishy washy branding campaigns' but actual real revenue generation and customer acquisition.

I made a decision and started the business in my bedroom, with nothing more than a computer. I was cold calling prospects and had my first client within days.

As you know most people don't take action on their ideas. What was your motivation for starting King Kong?

I've always had the mantra "ideas are easy, it's all about execution". So after I identified the gap and real need in the market for what King Kong offers, I wasted no time writing elaborate business plans...I simply ran some basic calculations on the unit economics of the business to see if the numbers would stack up...they did!

After that I rolled up sleeves and started cold calling for my dinner. I would call by day and carry out the work by night.

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